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HOOPS ON HULU
A high energy brand awareness campaign bringing together competitive action and sports enthusiasts.
STRATEGY
Hoops On Hulu was a brand awareness activation geared towards sports fans amongst the audiences of top content creators. Influencers relayed messaging around watching their favorite sports on the Hulu streaming service and encouraged their chat to trigger a full screen alert using the !hoopsonhulu command.
MY IMPACT
My significant contribution to this campaign centered on strategically timing the full-screen alerts. Given that many of the participating creators were skilled FPS players with action-packed content, I worked closely with them to ensure the alerts interrupted gameplay only during low-energy moments or after significant victories, effectively balancing engagement and viewer preferences.
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