RENEE REYNOSA

INFLUENCER MARKETING & CAMPAIGN MANAGEMENT

Self-starter. Born innovator. Precision planner.

I'm probably listening to Taylor Swift.

ABOUT ME

From a grassroots start on Twitch to boasting a follower count of 750k and racking up over 11 million channel views, I've spent a decade honing my expertise in digital growth, content creation, and community engagement. This journey has given me a profound understanding of the influencer landscape.

Now, transitioning from content creation, I'm employing those same skills—strategic foresight, innate creativity, and a flair for collaboration—to assist brands in constructing impactful influencer campaigns. My hands-on experience offers a unique lens to identify and connect with the right talent, forging genuine partnerships.

For brands aiming for an edge in influencer marketing, my lived experience showcases the transformative power of real-world skills in driving forward-thinking strategies.

Interests & Hobbies

🎶 Attending music festivals

💕 Cozy games

🐾 Hanging out with Zoe & Rusty

📕 Adding wrinkles to my brain

Currently Learning

🧶 Crochet

🗣️ Spanish

SKILLS

INFLUENCER MGMT

With personal experience in the creator economy, I offer a distinctive viewpoint on talent management. I've personally faced the challenges influencers navigate, from crafting standout content in a competitive landscape to promoting it genuinely, all while balancing daily responsibilities and maintaining alignment with both audiences and brand partners. I possess an in-depth understanding of influencer management intricacies, adeptly managing tight schedules, performance metrics, and client expectations, enabling me to create campaigns that resonate and fulfill the goals of all parties involved.

CAMPAIGN OPERATIONS

I've managed numerous brand activations on Twitch, YouTube, and TikTok with a diverse range of creators, including major brands, top influencers, indie favorites, and emerging micro-influencers. These projects posed various challenges, from ensuring smooth execution for lifestyle brands to addressing unexpected mishaps like food delivery errors during live streams or providing quick support for game developers on launch days. Navigating these unpredictable situations while staying composed and handling issues effectively has been a skill I've honed.

SOCIAL MEDIA MGMT

During my content creation journey, I amassed a dedicated following of 750,000 fans across platforms like Twitch, Twitter, IG, and YouTube. This growth was a result of strategic adaptation to emerging trends, including new platforms like Instagram when it was in its infancy. I developed a deep connection with my audience's preferences, all during a time before "influencer" was a household term, with no established rules or tools for content strategy. My journey was shaped by continuous refinement and invaluable lessons from my own experiences.

PROJECT MGMT

With extensive experience in campaign management, I've developed a strong project management skill set, honed through the execution of over 200 brand activations across platforms. My inherent passion for results, influenced by my gaming background, has been a driving force behind my organized approach. I hold a Certified Associate in Project Management (CAPM) credential from PMI, earned in 2023, complementing my practical experience, making me adept at precision and finesse in project management.

CONNECT

hello@reneereynosa.com