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DORITOS TRIANGLE ISLAND
A collaboration with Doritos resulted in the creation of the Doritos Triangle Island in Fortnite Creative.
STRATEGY
We collaborated with Doritos to create the Doritos Triangle Island within Fortnite Creative mode, where players could enjoy hours of gameplay, uncover hidden easter eggs, and engage in unique Doritos-themed mini games. We utilized AI technology to empower streamers, enabling them to replace in-game triangles with Doritos chips across various games, adding a fun and branded element to their content.
MY IMPACT
My primary contribution was delivering continuous support to the involved creator. Additionally, I took on the challenge of persuading the creator to participate in a second stream, a component not initially specified in the original contract. Through effective negotiation skills, I successfully convinced the creator to agree to the additional stream. The audience's enthusiastic response to the campaign translated into our most impressive engagement metrics compared to any other campaign we've executed.
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