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L'OREAL x WALMART
Partnering with a leading agency to develop an integrated awareness campaign for L'Oreal that aligned with brand values and resonated with target consumers through compelling influencer collaboration and creative storytelling.
STRATEGY
Recognizing that L'Oreal cosmetics are not gaming-related, we created shareable branded assets suitable for various communities. Influencers curated their favorite L'Oreal products available at Walmart on custom landing pages for their audiences to shop. Combining influencer authenticity with interactive e-commerce successfully reached different audiences, demonstrating the importance of making connections between seemingly unrelated groups for impactful cross-category collaborations.
MY IMPACT
My relationship with the talent agency evolved into a close-knit team, but I noticed scheduling and planning hiccups. Recognizing the collaboration's potential, I stepped in to streamline coordination, ensuring timely briefings and confirmations for every talent. This personal touch improved our activation's efficiency and strengthened the bond with the agency, highlighting the value of attentive and personalized management in successful campaigns.
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